Marketing Manager

An established ICT organisation seeks an energetic Marketing Manager to join their dynamic team. They are seeking a candidate deeply passionate about marketing, with excellent communication skills and a proven history of executing impactful marketing initiatives. The ideal candidate will be a creative thinker, highly organised, and thrive in a fast-paced environment.

Responsibilities:

• Social Media Management: Oversee all social media platforms, including HootSuite, Facebook, LinkedIn, and Twitter.
• Develop and implement social media strategies to enhance brand awareness and engagement.
• Create engaging content, including posts, images, and videos, to connect with the audience.
• Content Creation: Develop high-quality and engaging content for various marketing channels.
• Write and edit blog posts, articles, press releases, and other marketing materials.
• Email Marketing:Plan, execute, and analyse email campaigns using MailChimp.
• Segment email lists and customize content for different target audiences.
• Event Coordination: Coordinate, plan, and execute marketing events, such as trade shows, conferences, and webinars.
• Collaborate with internal teams and external vendors to ensure seamless event logistics.
• Budget Management: Effectively manage marketing budgets, ensuring efficient resource allocation to achieve objectives.
• Brand Campaigns and Sales Initiatives: Assist in the development and execution of multiple brand campaigns and sales initiatives simultaneously.
• Administrative Tasks:Demonstrate strong administrative skills to support various marketing activities.
• Manage the general mailbox, ensuring timely responses and proper handling of inquiries.
• Conduct reconciliations and maintain accurate records of marketing expenses and transactions.
• Website Management: Oversee website maintenance and management, including content updates and SEO optimisation.
• Work with the Wix platform to implement necessary updates and improvements.
• Design and Creative Skills: Design marketing materials, such as brochures, flyers, banners, and presentations.
• Proficiency in Canva is preferred; experience with Adobe Suite is a plus.
• Data Analysis and Reporting: Utilise Google Analytics to track website traffic and performance metrics.
• Analyse data to assess the effectiveness of marketing campaigns and make data-driven decisions
• Google Ads Management: Manage Google Ads campaigns to drive traffic and conversions.
• Optimise ad performance through keyword research, A/B testing, and ad copy optimisation.
• Microsoft Suite Proficiency: Utilise Microsoft Suite tools for various marketing tasks, including document creation, presentations, and data analysis.

Requirements

• Bachelors degree in Marketing, Communications, or related field.
• Proven experience as a Marketing Manager or similar role.
• In-depth knowledge of social media platforms and best practices.
• Proficiency in HootSuite, Facebook, LinkedIn, Twitter, MailChimp, Wix, Adobe Suite, Microsoft Suite, Google
• Ads, and Google Analytics.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to interpret data to drive marketing decisions.
• Experience with event planning and coordination.
• Familiarity with SAP is a plus.
• Creative thinking and problem-solving abilities.
• Exceptional time management and organisational skills.