Reports to: Head of Marketing
Role Overview
Were looking for a proactive, versatile Marketing Specialist to support the Head of Marketing across all areas of marketing. This is a hands-on role ideal for someone who enjoys switching hats and working in a fast-paced startup.
Responsibilities
- Work closely with the Head of Marketing to plan & execute marketing strategies and campaigns, optimise performance and report on key KPIs.
- Manage email marketing (newsletters, workflows, segmentation) and website content, along with basic SEO best practices.
- Manage social media content, scheduling, posting, engagement, and analytics for Plumm, the CEO, and key Plummsters.
- Create and coordinate content across channels such as copy, visuals, basic designs, and short-form videos.
- Support product marketing through clear messaging, feature explanations, and competitor/market research.
- Assist with lead generation activities, landing pages, forms, and top-of-funnel content.
- Maintain marketing dashboards, reporting, performance tracking, and general marketing operations.
- Coordinate webinars, virtual events, community activities, and influencer outreach.
- Ensure brand consistency across all marketing collateral and maintain up-to-date brand guidelines.
- Manage timelines, workflows, and cross-team coordination to keep marketing projects on track.
- Provide flexible support to the Head of Marketing and wider team across all marketing initiatives.
- 3+ years of marketing experience in a generalist or digital marketing role.
- Strong communication, writing, and creative skills.
- Creative thinker with strong organisational and multitasking abilities.
- Proactive, organised, detail-oriented, and eager to learn.
- Comfortable with social platforms, email tools, analytics, and basic design tools (e.g., Canva).
- Familiar with performance marketing, CRM, SEO/ AEO basics, and reporting dashboards.
- Experience in B2B, HR tech, SaaS, or startups is a plus.
- Competitive salary and opportunities to grow in a fast-scaling company.
- A chance to work across the full marketing spectrum and learn directly from the Head of Marketing.
- A supportive and collaborative work environment.
