I am currently employed as the Head of Social Media at the University of Cape Town (UCT) Communication and Marketing Department (CMD). I hold a Master’s Degree in Language and Communications and a Postgraduate Diploma in Marketing Management. I have recently completed an Executive Master of Business Administration (EMBA) degree from the UCT Graduate School of Business. Furthermore, I have completed several short courses in branding, digital strategy, and leadership.
I have over 12-year experience working in the marketing and communication industry and 7 years of managerial experience. During my career, I have successfully led and managed a team of direct reports, overseeing the implementation of multi-channel marketing plans aligned to the organization's vision and strategic objectives.
I have extensive experience in planning, implementing and managing marketing and communication strategies including the implementation of annual multi-channel marketing outputs by utilising social media, PPC, SEO, CMS, CRM, and email marketing ensuring alignment to the organisation’s vision, strategic objectives, policy and brand identity. I enjoy employing a data-centric approach to measure the effectiveness of marketing efforts and take an evidence-based practice in making key decisions.
I have excellent written communication skills cultivated through developing multi-channel communication plans, digital marketing reports, media releases, marketing collateral and through re-purposing existing content for digital properties. I am confident in my verbal and interpersonal communication skills honed by working closely with executives, cross-functional departments, as well as in the management of campaigns briefs to agencies ensuringquality outputs and deadlines are honoured.
As a strong leader who enjoys working independently and as part of a team, I firmly believe in the importance of responsible and authentic leadership, advocating for integrity and ethical practices in all aspects of the role. By embodying these values, I strive to inspire trust and loyalty among my team members and aim to create a positive and impactful work environment that drives success and fosters personal and professional growth.
As a curious individual with an innovative and creative flair, I keep abreast with the latest trends, exploring new technology and novel approaches to improve existing marketing strategies, processes and systems. I am highly organised, detailed orientated, and resilient, and I work well under pressure.
I am confident that my experience, education, enthusiasm, and ability to collaborate and communicate effectively across all levels will make me a strong candidate for this position and an immediate asset to any organisation.
