Brand Manager

Position Title: Brand Manager

Position Type: Regular - Full-Time

Position Location: Rosebank

Requisition ID: 33963

Brand Manager (Food Service)

Applications are invited from suitably qualified candidates to fill the positions of Brand Manager reporting to the Marketing Manager Food Services. The positions will be based in Rosebank-Gauteng.

Purpose Of The Job

• Reporting to the Marketing Manager, this individual will support the SA McCain business in delivering on key nearer and longer term objectives.
• Landing integrated brand plans in-year with the cross functional team
• Developing multi-year Integrated Brand Plans, aligned to the category strategy and growth priorities
• Effectively managing the Brands budget, to achieve zero forecast bias, on a quarterly basis

Responsibilities

Deliver Brand financial & Market Share Objectives by Manage all categories in their entirety (Foodservice including QSR, Potato; Fries and Specialty Potatoes, Vegetables and Appetisers)

• Achieve annual GP through the implementation of brand plans with defined targets, plans to drive targets, innovation and communication plans
• Monitor brand sales , Shares & recommend coarse correction
• Product and Portfolio Review as part of IBP
• Attend and manage status meetings with agencies to ensure that promotions are within timeframe and within budget.

Work co-operatively with category and sales team to ensure operational implementation

• Compile marketing plans & Ensure all marketing plans are executed timeously and accurately
• Launch new products into the market
• Conduct post campaign analysis and research to establish if objectives were achieved
• Ensure label requirements are aligned to legislation and product concept as per 5i2P

Develop a comprehensive Brand Plan to achieve the marketing and commercial objectives and drive Brand Planning & Management

• Develop and lead brand lead digital activities aligned to the communication strategy pillars and brand objectives
• Manage agency relations and spend related to budget and scope
• Support Digital Brand Manager in driving digital activities

Execution & Implementation of Consumer Campaigns

• Develop and lead brand lead digital activities aligned to the communication strategy pillars and brand objectives
• Manage agency relations and spend related to budget and scope
• Support Digital Brand Manager in driving digital activities

Track the ROI calculations are conducted to optimize executions and media spend

Budget Management

• Monthly budget phasing, tracking and management
• Reconcile and manage media budget
• Oversee accurate Processing all Purchase Orders and invoices

Project management/Assist the Marketing Manager in the development of annual and future innovation plans

• Engages with key departments, to ensure cross functional alignment with the brand agenda, objectives and targets for the brand
• Develop new packaging for new products as and when applicable
• Research market to see if proposed new products are viable
• Launch new products timeously and enter new segments that provide growth opportunities
• Post launch reviews and analysis up to 18 months post launch

Requirements

• BCom Marketing Management or related qualification
• Honours or Masters degree will be an advantage
• Minimum 4 6 years in a FMCG environment in brand management.
• Require Minimum three experience at Brand Manager level (FMCG)
• Previous food experience will be advantageous.

The closing date for applications is 23 December 2025

To apply, please visit: Internal applicants: Employee Online Services > Career and Development

External applicants: www.mccain.com/careers/

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.

Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy

Job Family: Marketing

Division: South Africa

Department: Category Non-SAF and Strategic Projects

Location(s): ZA - South Africa : Gauteng : Johannesburg || ZA - South Africa : Eastern Cape : Port Elizabeth || ZA - South Africa : Free State : Bloemfontein || ZA - South Africa : Gauteng : Bapsfontein || ZA - South Africa : Gauteng : Bedfordview || ZA - South Africa : Gauteng : Bronkhorstspruit || ZA - South Africa : Gauteng : Katlehong || ZA - South Africa : Gauteng : Springs || ZA - South Africa : KwaZulu-Natal : Durban || ZA - South Africa : Limpopo : Marble Hall || ZA - South Africa : Mpumalanga : Delmas || ZA - South Africa : North West : Lichtenburg || ZA - South Africa : Other : Reference job description || ZA - South Africa : Western Cape : CapeTown || ZA - South Africa : Western Cape : George

Company: McCain Foods (S Africa)