Paid Media Specialist

We are seeking a proactive and highly motivated Paid Social Media Campaign Specialist to join our team and take our brand to new heights. The ideal candidate should have a sound knowledge in social media advertising & campaign management. This individual needs to have a passion for driving growth and the ability to integrate into a high performing team.

You will be responsible implementing effective paid social media campaigns & tactics aimed at delivering high volume lead generation campaigns & scalable brand building initiatives across Meta & TikTok (with scope to integrate into new social media platforms)

Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various social media channels
• Measure and report on the performance of all social paid marketing campaigns and assess against goals (ROI and KPIs).
• Research & plan emerging social media channels & placements.
• Research and deploy policy changes to social media platforms.
• Identify trends and insights and optimize spend and performance based on the insights.
• Plan, execute, and measure experiments.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple social channels and customer touchpoints.

Requirements:

• A degree/diploma/certificate in Digital Marketing or related fields
• At least 2 years' experience managing paid media campaigns, with a proven track record of success.
• Meta Ads (FB & Instagram)
• TikTok
• Google Ads (Including YouTube) - Advantageous
• LinkedIn (Advantageous)
• Proficiency in analytics tools (e.g., Facebook Insights & Reporting suit) and experience in interpreting data to make informed decisions.
• Excellent communication and collaboration skills to work effectively with cross functional teams.
• Creativity and innovation in developing advertising strategies and campaigns.
• Ability to work within a team environment, manage multiple projects, and meet deadlines in a dynamic environment.

Advantageous:

• Certification in Facebook blueprint, TikTok Media Buying Certification or Google Analytics, Google Ads Certification.
• Work experience in Financial Services (Short term Insurance), Retail e commerce, digital media buying and entertainment or in an OTT organization
• SEM experience in current or prior roles