Media Strategist

The Media Strategist is the central contact person responsible for managing and driving all media related aspects of the brands in his/her portfolio, including having a clear understanding of the brands, providing strategic direction, monitoring KPIs and budgets, as well as ensuring the effective implementation and buying of all campaigns.

Job Title:

Media Strategist

Job Description:

Key responsibilities:

Build and maintain strong relationships with his/her respective brand client teams.
Have a deep understanding of ABInBevs business and each brand within his/her portfolio.
Manage the overall day-to-day media activity of the brands in his/her portfolio.
Based on client briefs, compile high quality, innovative media strategies (traditional + digital).
Encourage collaboration with relevant Dentsu partner agencies, eg. Dentsu Creative.
Manage output across all Dentsu partner agencies and integrate seamlessly.
Allocate realistic budgets to campaigns / media platforms and monitor accordingly.
Agree on and then track / monitor KPIs, ensuring that these are met.
On approval of strategies, brief media planner to compile campaign schedules.
Oversee approval of schedules and ensure accurate buying briefs.
Do monthly flow plan checks and address over-/underspends.
Continuously look for and present proactive media ideas to the brand teams.
Evaluate media proposals and make recommendations to client accordingly.
Put together insightful post campaign reports, including recommendations for future campaigns.
Together with the insights division, drive competitive brand reviews when / if required.
Assist the buyer in chasing creative material, when and if required.
On a weekly basis, communicate accurate account status to client and internal team.
Support the BUD / Hub in providing portfolio related information when / if required.
Assist the finance team in resolving invoice queries.