Responsibilities
- :Develop long-form content, including thought leadership articles, case studies, and blogs
- .Produce compelling PR content, including press releases, media statements, and contributed articles
- .Conduct thorough research to ensure all writing is accurate, insightful, and well-supported by data or case studies
- .Collaborate with internal teams and external partners to create content aligned with brand strategy
- .Conceptualize and develop unique content ideas to elevate our brands position in the market
- .Maintain a high standard of writing, ensuring all content is clear, persuasive, and aligns with the brands tone of voice
- .Adapt writing style for various formats, including internal communication, blogs, newsletters, social media, and web copy
- .Stay up to date with industry trends and incorporate new insights into thought leadership pieces
Requirements
- : Relevant marketing qualification (diploma or degree in marketing, communications
- ).3-5 years of experience as a copywriter, preferably in a marketing or agency environmen
- t.Proven experience in long-form content writing and research-based project
- s.Strong conceptual writing skills with the ability to generate fresh, innovative idea
- s.Demonstrated experience in writing thought leadership conten
- t.Understanding of email marketing best practices and campaign optimizatio
- n.Excellent organisational and time management skill
- s.Strong attention to detail and ability to meet deadline
- s.Excellent writing and communication skill
- s.Experience with PR writing is highly desirabl
- e.Strong research and analytical skill
- s.Proficiency in using project management tool
- s.Experience working in a fast-paced, collaborative environmen
- t.Familiarity with content management systems (CMS) and SEO best practice
- s.Experience in writing for various industries, particularly B2
