Paid Media Specialist

Paid Media Specialist (Social & Google)

We're on the search for a talented Paid Media Manager to join our Digital Agency. To excel in this role you should have relevant experience in Paid Ads Management, with a strong focus on Facebook/Meta & Google Ads. The role is 85% Social Paid Ads Management and 15% Google Ads Management.

In this role, you will take full ownership of your client portfolio, overseeing everything from onboarding and tracking coordination to campaign setup and ongoing optimisations. A passion for data analysis and a keen eye for maximising return on investment are essential to succeed in this position.

Contract: Three-month probation then permanent position.

Team: We're a small team and are looking for a like-minded individual who is down-to-earth, passionate and a high-energy hard worker. It might not be the role for someone looking for a big agency experience. You need to be able to self-manage and drive project completion. 

Working hours: 9 am 5 pm (Hybrid - In office 2 days per week)

Location: Observatory, Cape Town

Core Skills & Knowledge: 

• Lead Generation Campaign Management
• eCommerce Campaign Management
• Paid Media Strategy
• Paid Media Account Set Up
• Target Audience Set Up
• Knowledge of tracking requirements for conversion and app ads
• Ad Copywriting/Editing
• Reporting & Analysing Data

Brands you will work on: You will have the opportunity to work on a variety of brands from retail to technology. 

Daily Tasks & Responsibilities: 

• Daily campaign management and optimisation (including but not limited to creating, implementing and monitoring campaign performance)
• Monthly media planning
• Troubleshooting paid ads issues
• Develop weekly/monthly/quarterly/annual reports via Excel and a reporting tool
• Onboarding new paid ads accounts
• Send paid invoices to clients
• Ad copy editing
• Campaign budget management
• Ad hoc admin tasks related to paid ads

Must have in-depth knowledge and experience using the below tools & platforms:

• Facebook/Meta Ads (Preferably 3+ years)
• Google Ads (Preferably 3+ years)
• LinkedIn Ads
• Twitter Ads
• TikTok Ads
• Setting up paid ads accounts (Preferably Facebook/Meta & Google) 
• Dashthis Reporting Tool (or similar)
• Google Analytics 
• Google Tag Manager
• Tracking set-up and implementation of the tag/pixels
• Asana Project Management Tool (or similar)

Qualifications:

• Facebook/Meta Blueprint Certification
• Google Ads Certifications
• Digital Marketing or Marketing qualification

How to apply: Apply via this link > https://forms.gle/zjNgdevm5vcL5aB56 (copy and paste if not clickable)

*If you don't hear back from us within 2 weeks please consider your application unsuccessful.