This role will lead the AME Small (NCA & Inlife) marketing plan, setting and delivering against the targets and revenue plans in region. Lead on trading interlock with sales & performance in region driving performance & optimisation. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs.
Location - 3 days per week out of our Johannesburg office.
- Accountable for both NCA & Inlife marketing demand plans (new bookings, new customers, cross sell, upsell/expansion, retention) through direct channel covering all products: SBCA, SBCP and Sage 50,
- Set & own marketing plan (strategic & demand plan) for AME Small across all channels through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap developments.
- Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.
- Lead for small NCA & Inlife to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.
- Accountability for all marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC).
- Accountability for marketing budget
- Minimum of 5 years experience in a marketing management role.
- Results driven with strong commercial acumen and focus on KPIs / performance
- Experience in fast paced / sales led organisation
- Strong understanding of both digital trading & assisted funnels. Understanding of working with B2B, B2C and channel marketing advantage
- Proven experience in digital & field marketing.
- Exceptional communication to negotiate and influence at senior level
- Ability to work in a matrix environment and multi team approach influencing across teams to get to right outcome including through the new UKIA hubs & regional structures
- Resilience and strong accountability.
