Product Marketing Manager

Role purpose:
Vodacom is on a journey to become South Africas leading tech company, moving from a handset retailer & network provider into a true marketing-led business.

This role will sit within Vodacom Financial services, which has been identified as an acceleration unit within the greater Vodacom group. The ambition is to expand its product offering, and diversify its clientele.

The role is accountable for growing and driving customer engagement across all relevant media platforms (ATL & BTL) for the VodaPay super app ecosystem. The role will provide clear direction for marketing across the business unit, working in close coordination with the Brand, Segment, Content and Channel teams. Outputs include driving campaign strategies and plans to deliver on overall brand and commercial goals within the various business units. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and channel experience (TNPS), as well as revenue generated through the various channels and associated cost savings.

Your responsibilities will include:
Integrated campaign strategy and implementation across Vodacom Financial Services, focus on VodaPay

Media strategy, implementation and performance across all media channels including radio, TV, outdoor, sponsorships, premium display, mobile display, programmatic, advertising networks, search, influencer marketing and paid social

Ability to conceptualise and enhance customer experience across the entire customer journey, with strong focus on channel attribution

Drive breakthrough marketing innovation

Provide inspirational leadership and coaching across the Vodacom organisation, as well as external partners and agencies to enable delivery of marketing brand and commercial outcomes

The ideal candidate for this role will have:
Must have technical/professional qualifications:
3-year Business related Degree or National Diploma or MBA essential

Core competencies, knowledge, and experience:
Minimum of 8 to 10 years relevant experience essential in:

Driving Marketing and channel strategies (ATL & BTL).

Driving commercial & operational targets for marketing, sales, revenue, profitability, user experience quality measures, adoption of the products and services

Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Tracking effectiveness of marketing campaigns and reporting findings to the product owners.

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Creating strategic plans to win market share from competitors

Capable of working in a complex organisation and able to build strong relationships and credibility with multiple levels both internally and externally

Closing date for Applications: 23 February 2023
The base location for this role is Midrand, Vodacom Campus
The Companys approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.