Product Marketing Manager (JB2793)

Melrose Arch, Johannesburg (Hybrid working model)

Negotiable

Duration: Permanent

Application closing date: 28 February 2023

Tech company offering a SaaS solution for corporate clients globally, is looking to onboard an innovative, out of the box thinking Product Marketing Manager.

You will be supported by a senior management team that invests in their team and provides all the tools for success.

Minimum Requirements

4 or more years in a product marketing related role specific to SaaS (B2B)

Marketing related degree

Design skills

Strong copywriting skills able to turn complex concepts into engaging blogs, guides, emails, and other content

Experience in developing marketing strategies

Experience marketing a B2B SaaS product

Experience using design tools as well as an

Experience managing Google Ads

Experience with research using data analytics software

Understanding of WordPress

Understanding of paid media

Duties And Responsibilities

Create, track and monitor the implementation of marketing strategies and campaigns, ad campaigns, communication, media, and content plans

Manage marketing events and activities from planning to execution

Create, update and manage monthly newsletters (new product features etc.), email campaigns, thought leadership, and content for new or existing clients in line with the brand voice and strategy

Prepare all conference research, presentations and speeches in close collaboration with senior management and clients

Publish, write or edit compelling articles, blogs or other web/ social media based content

Support the Business Development teams by providing customised responses for each prospects needs through the RFP process

Liaise with external design teams timeously to create brochures and other marketing material

Lead all online digital marketing initiatives including G2, Google Ads, SEO, and LinkedIn engagement