B2B Content Creation Lead

We seek a highly skilled and experienced B2B Content Creation Lead to join our client's team. The ideal candidate should have at least five years of experience crafting compelling long-form content for the B2B sector. As the B2B Content Creation Lead, you will play a pivotal role in developing and executing our content strategy, creating engaging content pieces, and leading a team of content creators to deliver high-quality materials that resonate with our B2B audience.

Key Responsibilities:

• Develop and execute a comprehensive B2B content strategy aligned with our business objectives, target audience, and industry trends.
• Lead the ideation, creation, and production of long-form B2B content, including whitepapers, eBooks, case studies, reports, blog posts, and more.
• Collaborate closely with subject matter experts, marketing teams, and other stakeholders to gather insights and knowledge required for content creation.
• Research industry trends, competitive landscape, and customer pain point to create content that addresses the needs of our B2B audience.
• Ensure all content is high quality, adheres to brand guidelines, and maintains a consistent tone, style, and messaging across various channels.
• Edit, proofread, and optimize content for clarity, accuracy, and search engine optimization (SEO) to enhance its visibility and impact.
• Lead a team of content creators, providing guidance, feedback, and support to ensure the successful execution of content projects.
• Collaborate with designers, marketers, and other team members to incorporate visual elements that enhance the effectiveness of the content.
• Monitor content performance metrics and use data-driven insights to refine content strategy and optimize future content pieces.
• Stay updated with industry trends, best practices, and emerging technologies in B2B content marketing to improve content quality and effectiveness continuously.

Qualifications and Skills:

• Minimum of 5 years of experience in content creation, with a strong focus on B2B content for various formats such as whitepapers, eBooks, case studies, reports, and blog posts.
• Proven track record of creating engaging and informative long-form content that addresses B2B audience needs and pain points.
• Solid understanding of B2B marketing principles, target audience segmentation, and industry trends.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail and accuracy.
• Proficiency in utilizing SEO best practices to optimize content for search engines and improve online visibility.
• Strong project management skills, with the ability to lead a team, prioritize tasks, and meet deadlines.
• Excellent communication and collaboration skills, enabling effective interaction with cross-functional teams and stakeholders.
• Familiarity with content management systems (CMS) and content distribution platforms.
• Bachelor's degree in marketing, communications, journalism, or a related field (preferred).