B2B Social Media Manager

Are you an experienced and innovative Social Media Manager passionate about enhancing B2B brand presence? Our client, who is in the international and domestic distribution business, is seeking a talented professional with 3-5 years of experience to lead social media strategy and execution. As the B2B Social Media Manager, your role will elevate the brand's online visibility, drive engagement, and foster meaningful connections within the industry.

Key Responsibilities:

As the B2B Social Media Manager, you will be at the forefront of our digital strategy, responsible for shaping and executing our social media initiatives. Your responsibilities will encompass:

Strategic Planning:

• Develop and execute a comprehensive B2B social media strategy that aligns with business objectives, driving brand awareness and engagement within the industry.

Content Creation and Curation:

• Curate and create compelling and relevant content for our social media channels, including written posts, visual assets, and interactive content.

Audience Engagement:

• Foster meaningful engagement with our target B2B audience through interactive posts, discussions, and responses, nurturing relationships and building a community.

Performance Tracking:

• Monitor social media metrics and key performance indicators (KPIs) to assess the effectiveness of campaigns and strategies, adapting approaches based on data insights.

Industry Trends:

• Stay informed about the latest trends, developments, and best practices in B2B social media marketing, applying insights to optimize our strategy.

Cross-Functional Collaboration:

• Collaborate with cross-functional teams, including marketing, sales, and content, to align social media initiatives with broader marketing efforts.

Desired Skillsets:

• 3-5 Years of B2B Social Media Experience: Demonstrated experience in B2B social media management, with a track record of creating and executing successful social media campaigns.
• Content Creation Expertise: Proficiency in crafting engaging written and visual content suitable for various social media platforms.
• Engagement Strategy: Proven ability to drive engagement through interactive posts, discussions, and community-building efforts.
• Data-Driven Mindset: Familiarity with social media analytics tools to monitor performance, track KPIs, and derive actionable insights for optimization.
• Industry Awareness: A keen understanding of B2B industry trends and dynamics, enabling you to tailor content and strategies accordingly.
• Collaborative Approach: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

What Success Looks Like in the Role:

Your success in the role of B2B Social Media Manager will be reflected in:

• Increased Brand Engagement: Elevated social media engagement, evidenced by growth in posts, followers, and interactions across our B2B brand.
• Enhanced Industry Presence: A stronger and more recognizable presence within the B2B industry, positioning our brand as a thought leader and valuable resource.
• Effective Collaboration: Seamless collaboration with cross-functional teams, ensuring alignment with broader marketing initiatives and business objectives.
• Measurable Impact: Tangible improvements in social media metrics, including engagement rates, website traffic referrals, and lead generation.