Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine whats possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.
Job Details
At Worldpanel by Numerator, we believe tomorrows success starts with todays market intelligence. We empower the worlds leading brands and retailers with unmatched insights into consumer behaviour and the influencers that drive it.
Numerator, a data and tech company serving the North American market research space, has combined with Worldpanel, to create a new global consumer data company. This new company forms a powerhouse of technologyenabled consumer insights from nearly five billion consumers worldwide, driving innovation and strategic solutions for thousands of customers.
Join us in this groundbreaking venture and be part of a team that shapes the future of market research.
ROLES MISSION
Be responsible for the endtoend panelist lifecycle and panel operations to keep our panel healthy, engaged, and compliant. You will lead panel management executives (PMEs), orchestrate studies (including Panelvoice), and coordinate our core systems (GPM, Qmob, Infobip) to ensure that panelist data is complete, accurate, and timelyso we deliver highquality insights to clients.
REASONABLE ADJUSTMENTS
Worldpanel by Numerator is committed to offering equal opportunities to all individuals, including during the recruitment process. If you require any reasonable adjustments or assistance, please advise us in advance of your interview so that we can make the necessary arrangements.
Key Responsibilities
Panelist Lifecycle Management
- Upload recruitment leads into GPM and validate data for acceptance on panel.
- Send onboarding communications (e.g., SMS 1) to newly accepted panelists; process SEM13 joining airtime payments.
- Build new panelist accounts in Qmob; maintain accurate status in all systems.
- Lead reactivations: update Qmob, GPM, and tracking files; run bulk and manual reenabling.
- Handle deactivations: update Qmob, GPM, and panel engagement files; maintain tracking logs.
- Action temporary disabling requests, update systems, and follow up after two weeks to reassess engagement.
- Liaise with the Panelvoice team; coordinate timelines, script development, and testing; provide feedback to scripters.
- Prepare samples and briefing materials; brief PMEs on study objectives and procedures.
- Allocate panelist followups to PMEs and update sample reports throughout fieldwork; handle script allocations and closure.
- Serve as GPM Super User for the SA team: administer accounts, roles, and access; coach and support users.
- Load data, schedule/manage screen updates, and maintain operational dashboards/reports.
- Configure questionnaires and workflows; ensure data exports and integrations meet downstream requirements.
- Plan and handle Facebook advertising campaigns for recruitment and engagement; track performance and optimise spend.
- Lead the advertising budget and ROI tracking for digital acquisition.
- Be responsible for Infobip (SMS management) to deliver timely, targeted panel communications.
- Lead and develop PMEs; set priorities, coach for quality, and empower the team to hit operational KPIs.
- Drive structured issue/crisis management; resolve conflicts and unblock workflows quickly.
- Maintain high standards of data integrity across systems; uphold process compliance and audit readiness.
Your background will ideally look like this
- 35 years proven experience in project management; market research exposure beneficial.
- Comfortable dealing with people at all levels; clear communicator who provides detailed information and has strong social skills.
- Proven ability to manage and motivate a team; effective conflict resolution and crisis management.
- Strong attention to detail; thrives under strict deadlines and can selfmanage.
- Experience working with data, including data cleaning/validation and an understanding of data quality.
- Computer literate; proficient with Microsoft Excel and Word.
- Adaptable, with a continuous improvement mindset and openness to new processes and tools.
- Handson experience with GPM, Qmob, and Infobip (or comparable panel/CRM/SMS platforms).
- Familiarity with social ad platforms for recruitment (e.g., Meta Ads/Facebook).
- Comfort working within an Agile, sprintbased operations environment with shared global platforms.
South Africa
Why join Kantar?
We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.
And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. Were dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like youre not an exact match, wed love to receive your application and talk to you about this job or others at Kantar.
