In this role you will enable and drive the best-in-class brand and commercial campaign
activations & marketing initiatives in Own Retail and Franchise channels, supporting and defining the retail calendar, campaign activations, digital content management and in-store / mall activations.
Key Responsibilities
- Provide clear guidance on Global retail marketing toolkits to enable flawless execution of all Campaigns/Activations across Own Retail, Franchise and Wholesale.
- Enable and support the briefing of agencies and follows up on the development, production, and installation of all campaigns across Emerging Markets.
- Support the creation and delivery of campaign go-to-market presentations, summarizing the campaign objectives (RID, allocations, products, visual merchandising, physical and digital marketing tools) to be shared proactively to all key internal and external stakeholders.
- Support the delivery of a full post campaign report, integrating business KPIs and a Keep Start Stop analysis to ensure evolution
- Continuously inputs / challenges the campaigns, process, status quo to elevate consumer experience
- Support the ideation of mall and instore consumer activations
- Manage and grow membership acquisitions at retail
- Support the management and reporting of retail Marketing Working Budget (MWB)
- Responsible for ad hoc projects or acts as a representative for the whole department
- Retail KPIs (Net Sales, Traffic, Conversion, ASP, UPT)
- Brand and commercial campaign activation and execution on time and in full
- Digital content creation and management for all digital touchpoints at retail
- Membership acquisitions growth at retail
- Seamless consumer experience between Own Retail & Franchise
- Marketing working budget (MWB) management in line with the plan
- In-depth knowledge of the industry, market trends, and marketing/activation strategies
- Ability to speak, read and write English fluently.
- Solid business acumen and in-depth knowledge of Retail KPIs
- Highly creative and numerate with the ability to understand and analyze data and produce actionable insights and solutions
- Solid interpersonal, networking and negotiating skills
- Strong leadership, problem-solving and decision-making abilities
- Strong presentation skills
- Ability to travel both domestic and internationally as needed
- Proficiency in MS Office applications Excel, Word, Outlook and PowerPoint
- Global retail activations
- Global concept and visual merchandising
- Emerging Markets Omni-channel
- Emerging Markets Brand Planning
- Emerging Markets BU Directors
- Emerging Markets Brand Activation
- Emerging Markets DTC Excellence and Merchandising
- Country cluster Omni-channel leads
- Country cluster Trade marketing (Own Retail, Franchise and Wholesale)
- Country cluster Retail activation
- Country cluster Visual Merchandising
- University degree in marketing and sales or equivalent professional experience
- Minimum 4 years of retail and/or retail marketing experience
- In-store retail experience is a plus
