Our ideal candidate will work seamlessly with cross-functional teams and external partners to bring various marketing initiatives campaigns to life.
Youll lead our marketing efforts crafting strategies and executing campaigns to acquire new users and boost user engagement. Extensive experience in digital marketing, including SEO, SEM, social media, and email marketing is essential.
Building and leading a team of marketers, you'll be reporting to the CEO, and you'll take ownership for improving the entire customer lifecycle.
1. What we do
We are Revix.
Revix is a global company with one goal: to empower everyday people to invest and manage their own wealth.
Were working to become the future of investing we offer a platform that enables everyday people to invest in emerging themes, sectors and asset classes effortlessly. By supporting our customers at every stage of their investing journey, were working to create a new generation of well-equipped investors to bring about positive social change.
2. Our culture
- We default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team.
- We have a mission-focused approach to our work.
- We're look for entrepreneurial, dynamic, intelligent, and customer-centric individuals.
- Were short on ego and high on output.
- Were doers and not only thinkers; its all in the execution, after all
- Were big on passion. We love what we do and what were creating.
At Revix, first and foremost, youll get to do meaningful work and grow your career. But were also not your average 9-5 company; we work hard and play hard together. Among other things we offer our employees:
- A top-tier salary and a 5% salary bump in your birthday month
- An annual study allowance
- Freedom to work within a predominantly remote environment with flexible hours and loads of autonomy.
- A high-growth global start-up backed by some of the worlds most prestigious investors
- A culture that empowers you to learn, grow and take calculated risks
- A fee-free Revix investment account so you can invest yourself without any fees
- All the latest tech you require
- A close-knit and diverse team
- Seniority: Senior
- Location: Hybrid
- Time Commitment: Full-time
As our Head of Marketing, you'll be responsible for leading and implementing strategies that grow our user base, user engagement & revenue.
Youll be charged with analysing data to identify areas of opportunity and growth, developing and executing marketing campaigns, optimising our website and digital channels, and leading a team of talented marketing individuals.
Well look to you to drive cross-departmental coordination, overseeing all marketing endeavours. Youll work closely with our product, operations and engineering teams to compile a cohesive digital strategy and effectively leverage digital channels to increase Revix's reach, customer engagement and user acquisition.
In addition to the above, you will be tasked with identifying and executing growth opportunities, evaluating market forecasts and long-term trends, and collecting competitive intelligence.
Your responsibilities will include the following:
5.1 User Growth
- Taking ownership for our customer acquisition channels - paid ads, display ads, SEO, affiliate marketing and influencer marketing.
- Creating and implementing growth tactics to effectively acquire high-quality customers.
- Increasing conversion rates, monthly revenue per user and customer lifetime values.
- Increasing customer engagement and reducing monthly churn rates.
- Increasing referral rates with the Revix Rewards loyalty program.
- Building and communicating a comprehensive growth marketing plan to help the business achieve its revenue goals.
- Planning, implementing and overseeing all marketing, brand-building and advertising campaigns, including segmentation, testing, and optimisation.
- Collaborating with external agencies and vendors to execute growth initiatives and digital marketing campaigns.
- Maintaining awareness of the competitive market landscape, expansion opportunities, and industry developments.
- Ensuring company objectives and high-performance standards are owned by each employee in the marketing department.
- Developing a culture of open communication while creating an inspiring and positive team environment.
- Building a best-in-class fintech marketing department by creating and maintaining a high-performance and results-driven department.
- Creating, managing and tracking growth budgets, as well as monitoring key customer metrics.
- Creating a data-driven business where decisions are driven by supporting data.
- Crafting, articulating, coordinating and executing the companys growth strategy while ensuring alignment with other teams and departments.
- Using GA, Google Tag Manager and Mixpanel to measure and improve CAC, MRR and LTV.
- Ensuring our users get to their 'AHA' moment quicker, churn is kept low and LTV is increased.
- Researching & analysing our current acquisition and retention strategies, research competitors and talk to our customers to help inform your strategy. Including identifying customer segments and growth opportunities.
- Using quantitative and qualitative research to assess project success outcomes and make recommendations for future business endeavours.
- Analysing, modifying and creating the Revix brand and maintaining it consistently and persistently. Leading the development and execution of the companys short- and long-term marketing and brand strategy.
- Analysing, modifying and creating the Revix brand and maintaining it consistently.
- Leadership experience in a growth marketing role, or someone who's been solely responsible for growth at their company and now looking for their first managerial role.
- Demonstrable experience of influencing growth.
- Strong strategic thinking and problem-solving skills.
- Proficiency in data analysis and data-driven decision-making.
- Extensive experience with digital marketing channels and techniques, including SEO, SEM, social media marketing, email marketing, and more.
- Excellent communication skills and the ability to work with diverse teams.
- Passion for innovation and the ability to identify new growth opportunities.
- Adaptable and able to work in a fast-paced, changing environment.
If you feel you are a fit we want you to apply.
Revix is proud to be an equal-opportunity employer. We dont discriminate based on race, colour, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, or any other status.
More about us can be found at www.revix.com
