Sales & Marketing Manager - Training I Johannesburg

Our client is a technical training provider with a wide range of programmes designed to address the skills required in the rapidly developing technical environment. We are looking for a Sales & Marketing Manager to join their dynamic team.

Job Purpose:

Position is responsible for developing, implementing, monitoring and refining the marketing and sales strategies and tactics to promote a company's services, managing sales teams, introducing new services and driving revenue growth.

Responsibilities

Weighting of Key Performance Areas:

Financial Performance Pillar (30%).
Business Processes Pillar (40%).
Stakeholders Satisfaction Pillar (20%).
Learning & Growth Pillar (10%).

Financial Performance :

Deliver on sales targets of the company by allocating responsibility to Sales staff and ensuring these are delivered upon.
Create, manage and execute annual marketing budget (approximately R2m p.a).
Create remuneration structure for Sales Consultants including variable compensation to meet companys sales objectives.
Manage expenses of Sales and Marketing cost centre ensuring budgets are adhered to.
Perform Return on Investment calculations on all marketing activities and adjusting these to deliver maximum return.

Business Processes :

Develop overall Marketing strategy in line with the Company strategy.
Develop marketing strategies for each Customer (Stakeholder) segment with appropriate customer personas and communication plans.
Conduct ongoing market research with analysis of trends, consumer behaviour and competitor activities to inform marketing strategies and sales tactics.
Track all quotes and Tenders by potential Clients and ensure quotes and/or tenders are submitted on time and to the desired level of professionalism.
Actively create sales pipeline across various Customer segments across multiple years.
Co-create educational Programmes in conjunction with the business and market these to achieve sales targets.
Recruit, train and manage Sales & Marketing staff fostering a high-performance and collaborative environment.
Develop and maintain Corporate Identity manual and ensure its consistent application in all communications.
Manage the performance and deliverables of external marketing agency.
Manage procurement for all marketing materials while ensuring these deliver the desired return on investment while costs are controlled within budget.

Stakeholders Satisfaction :

Internal client: timeous delivery of campaigns with communication to internal clients regarding issues.
External: Maintain relationships with key Clients understanding their needs and identifying new marketing opportunities.
Suppliers: Follow internal procurement policy for the listing of approved service providers and payment of valid invoices within approved limits.
Debtors: Ensure Sales staff follow-up on outstanding payments from Debtors and personally get involved when amounts become overdue.
Management: Produce monthly reports on effectiveness of marketing campaigns with post motrums on past campaigns and proposals for future campaigns.
Management: Maintain Customer Relationship Management System ensuring accuracy of data reported.

Learning & Growth:

Performance Management of team ensuring clear communication of expectations and performance against these.
Attend RC, departmental and stakeholder meetings and workshops to keep abreast of latest developments at such events.
Plan own learning and training schedule to ensure effective execution of own job and support the lifelong learning philosophy.
Participate and contribute to problem solving discussions and ideation for innovation in the workplace in support of the continuous improvement & healthy workplace philosophy.
Be the custodian of own and departmental knowledge and information that will ensure effective long term personal, team and organisational growth.

Requirements