Sales Coach
Job Description
Key Responsibilities:
- Deliver one-on-one and group coaching sessions focused on:
- Sales techniques (consultative selling, objection handling, closing)
- Product knowledge and system navigation
- Customer engagement and compliance
- Monitor live or recorded calls to evaluate agent performance against KPIs and quality benchmarks
- Identify performance gaps and develop tailored coaching and development plans
- Collaborate with Team Leaders and QA Analysts to ensure a unified coaching approach
- Facilitate daily/weekly motivational huddles, performance insights, and quick refreshers
- Track and report on coaching effectiveness and improvements in agent performance
- Support onboarding and continuous upskilling of new and existing sales staff
- Drive a high-performance culture through best practice sharing and recognition
- Ensure adherence to compliance, regulatory, and business standards
- Analyze performance data to identify trends and opportunities for intervention
- Conduct regular floor support, side-by-sides, or shadowing sessions
- Contribute to the creation and refinement of training materials and documentation
- In-depth knowledge of sales strategies and customer psychology
- Exceptional communication, interpersonal, and motivational skills
- Proven ability to coach and develop others in a fast-paced sales environment
- Strong analytical and data interpretation skills
- High emotional intelligence and adaptability
- Effective time management and organizational skills
- Confident in delivering presentations and facilitating training
- Proficiency in CRM systems, call monitoring platforms, and Microsoft Office
- Matric (Grade 12) Essential
- Minimum 5 years proven experience in a high-performance sales environment, including at least 2 years in a contact centre sales role and 1 year in a coaching, QA, or leadership capacity within a sales teamExperience working in a target-driven and customer-centric environment
- Demonstrated ability to influence sales outcomes through coaching and development initiatives
- Proficiency in CRM systems, sales enablement platforms, call tracking tools, and Microsoft Office
- Sales coaching certification or relevant training qualification Advantageous
- % improvement in sales conversions post-coaching
- Target achievement and performance uplift of coached agents
- Coaching session completion rates
- Improvement in Quality Assurance (QA) scores
- Decrease in compliance or regulatory breaches
- Retention of agents within coached groups
ZAF Cape Town - 18 Main Rd, Claremont, Cape Town, 7708
Language Requirements:
Time Type:
Full time
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