Permanent, Full-time
Remote - Cape Town/Johannesburg, South Africa
Introduction
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact peoples lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.
Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.
As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. We Strive, Acting Together, With Kindness are the values that guide us.
This role description covers the main aspects of the SEO Manager role. However, a job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
Responsibilities:
- Execute SEO strategy across technical SEO, content (on-page), backlink strategy, etc
- Develop materials, templates processes and methodologies to deliver world class SEO
- Deliver the unique GP methodology in support of creating multi-market content at scale
- Support content teams to create and optimise assets that align with the SEO strategy
- Build capability and processes to monitor and report on SEO metrics and performance
- Research, plan and build out content strategies for GP clients
- Communicate SEO insights and expertise to clients
- Build out decks to support strategic search optimisation consulting
- Create, update, and summarise monthly SEO reports
- Support all account-related SEO activity
- Manage and validate (QA) freelancer outputs to meet highest standards
- Review multiple language work - especially around keyword discovery
- Create content briefs at scale for both projects and content hubs
- Review articles created for SEO quality assurance
- Recommend relevant content optimisations for maximum impact
- Supporting Head of Search on new-business requirements and larger projects
- Where required, manage time and quality of freelancers and junior members of staff
- Liaise with project management team to improve processes and resource management
- 4+ years of experience within the SEO industry
- Experience within a similar role in an agency environment
- Preferably educated to degree-level
- Fluency in either Italian, French, German and Spanish would be advantageous
- Strong working knowledge of the latest SEO techniques and algorithm updates
- Good knowledge of Google Webmaster Tools, Google Analytics and AdWords
- A proven track record in delivering high performance SEO strategies for a range of clients
- Experience in creating effective outreach strategies
- Excellent communication and client-facing skills
- Strong HTML and CSS skills
- Excellent presentation and reporting skills
- A good working knowledge of WordPress and other CMS platforms
