SEO Content & Outreach Specialist

Are you ready to set sail on an exciting journey with Le Boat, the industry leader in self-drive boating holidays across Europe and Canada? We're on the lookout for a creative and dynamic SEO Content Marketing Executive to become a vital part of our global marketing team. If you're passionate about crafting exceptional content, driving innovative campaigns, and exploring new horizons, this could be the role for you.

Le Boat is part of the Private Equity owned Travelopia Group, which is headquartered in the UK with specialist brands that operate across every corner of the globe. We are proud to offer our discerning customers life-changing experiences that include polar cruising, trekking in Nepal or private jet travel in Africa, to name just a few. The range of source markets and destinations covered by Travelopia brands span all seven continents.

As a SEO Content Marketing Executive, you'll be the driving force behind the creation of world-class content that reflects Le Boat's SEO ambitions across multiple domains and markets. Collaborating closely with our SEO Manager, you'll shape the way we engage with our audience, making a real impact on our digital presence.

What you will be doing:

• Develop global SEO content plans and manage their execution with support from Marketing teams
• Perform competitor analysis including audience, data and topic research
• Create unique content and compelling campaign ideas that drive traffic and coverage
• Audit and optimise existing content
• Work closely with our content and social media team to ensure integration of our activities
• Develop strong relationships with subject-matter experts to collaborate on authoritative content
• Educate regional marketing teams to help improve the quality of the local content and translations
• Develop outreach strategies for priority markets, creating plans and roadmaps from a digital PR and outreach perspective in collaboration with PR teams and agencies
• Work closely with our marketing teams and PR agencies to follow up on PR activity and help convert backlink opportunities
• Report on content performance
• Ad hoc SEO support

What we are looking for:

• Good knowledge of on-page and off-page SEO
• Prior proven experience in digital PR and outreach
• A passion for delivering quality content, putting the user at the heart of the creation process
• Great writing skills
• Creative thinking, able to identify unique angles / opportunities
• Experience in managing campaigns across several markets and languages
• Strong planning, project management and organisation skills
• Experience of digital PR tools such as BuzzStream / Snov.io
• Fluency in French or German is highly advantageous, but not a core requirement

The benefits we have to offer:

• Competitive salary and benefits
• Remote working model
• Wider scope for learning, working with teams across the world

Our commitment to equity, diversity & inclusion

We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results.

Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions

If you want to be a part of an exciting journey and have a passion for marketing and travel, then this could be the right opportunity for you! Apply today telling us why you would be a great match for this role.