Senior Digital Marketer

We are seeking a talented and experienced Senior Growth Marketer to drive revenue growth in a high-growth environment. As a Senior Growth Marketer, you will be responsible for tracking, testing, analyzing, and optimizing our marketing efforts and digital sales processes. You will collaborate closely with a team of art directors, digital/multimedia designers, copywriters, and paid media specialists to achieve our growth objectives.

Responsibilities

Build and drive the growth strategy across our owned channels (website, CRM, organic social) to optimize the digital user journey.
Utilize data to define success for our digital acquisition funnel, optimize funnel performance, and drive revenue growth.
Collaborate with our Product, Engineering, Data, Digital Sales, and Marketing teams to implement growth strategies across the digital customer journey.
Measure and report on the success of the digital sales funnel by enhancing our existing reporting structure and frameworks.
Gain a deep understanding of our customers and their behavior across the entire customer journey, from performance marketing to acquisition.
Own and drive projects to maximize growth and revenue across multiple digital touchpoints.
Leverage data to implement and inform a test-and-learn approach to optimize our digital assets.

Requirements

7+ years of experience in digital marketing, with at least 3 years spent in a growth function within an eCommerce business (experience in FinTech is highly beneficial).
Proven experience in generating revenue through optimization of digital funnels across the entire digital customer journey, including acquisition and retention.
Expertise in Google Marketing Platform: Analytics 360, Tag Manager, Optimize, Data Studio, BigQuery.
Ability to design A/B tests and interpret results using testing tools like Google Optimize to recommend next steps to Business Owners.
Proficient in analyzing and presenting complex data to various stakeholder levels.
Highly organized, with excellent attention to detail.
Strong problem-solving skills with a quantitative and analytical mindset.
Self-starter who thrives in a high-energy, high-growth environment.

Personal Attributes