Minimum Experience- 5-8 years relevant experience in a similar environment, of which at least 2-3 years mid-senior level managerial experience within the marketing context. Please note that experience of both agency and corporate contexts will be a benefit; agency-only exposure is not what we are looking for.
- Experience must include all aspects of developing, implementing and managing marketing strategies.
- Extensive experience in relevant marketing disciplines required (PR, sponsorship, online, social media, campaign planning and management, media planning).
- Prior experience of managing multiple brands - essential.
- Prior experience of interacting with a global brand and franchisor/head office - an advantage.
- Strong background in terms of web/online/search marketing as well as brand management within the context of social media.
- Knowledge and technical understanding of digital sales and marketing channels, technologies, data management principles and integration. Deep and technical understanding - an advantage but not essential; prior exposure - essential.
Minimum Qualification- Bachelor`s Degrees and/or Advanced Diplomas in Marketing with NQF 7+
Minimum Requirement- Unendorsed valid South African drivers license and own vehicle.
- Computer literate, MS Office (Expert level needed on PowerPoint, Word and Excel).
Job Outputs- Clearly define and outline marketing objectives
- Increase brand awareness and market share
- Develop robust marketing strategies and implement accordingly to realise marketing objectives
- Develop and manage the marketing budget and deliver on outputs
- Oversee all branding , advertising and promotional campaigns
- Track, analyse, measure and report on the performance of online campaigns
- Ensure all marketing material meets brand identity
- Build and maintain a strong and consistent brand through a wide range of marketing channels
- Deploy successful marketing campaigns
- Produce valuable and engaging content for our website
- Oversee and approve all marketing material
- Analyze consumer behaviour
- Closely manage and report on organic and paid acquisition channels including pay per click, event management , publicity, social media, lead generation campaigns and performance analysis
- Effective management of the marketing, advertising and promotional activities documented in the strategy.
- Oversee and manage sponsorships and associated costs.
- Oversee the coordination, management and implementation of the brands marketing campaigns and adhoc marketing roll out plans.
- Management of deliverables with media and advertising agencies, as well as other key marketing suppliers.
- Control and manage the brands.
- Coordination and management of the brands social media and website presence.
- Report on competitor analysis and make recommendations to Executives.
- Conduct research and gather data to provide input to operational reporting and decision making processes, identify new opportunities/technologies which could yield better results.
- Ensure that marketing and sales support material, company profiles, media announcements and standard documentation are legally sound and compliant, meets business needs and required standards.
- Keep up to date with marketing trends and industry innovations.
- Maintain and coordinate a communication network of internal and external stakeholders to ensure compliance, requirements are adhered to and applicable support to associated communication efforts.
- Build and foster relationships with key suppliers, internal customers and partners.
- Oversee and manage all marketing administration.
Competencies- Excellent verbal and written communication skills; a strong effective communicator.
- Marketing strategy development and implementation.
- Capable of research and analysis, using these and other methods to develop a deep understanding of the end user/consumer; and to use these insights to grow demand for our products.
- Application of social media for marketing purposes.
- Expertise and skills with the tools of the trade in marketing including PR, written communication, website development and maintenance, market research, agency processes and management of deliverables, brand management etc.
- Fully versed in internet and social media strategy with a demonstrated track record.
- Ability to interact, communicate and present ideas at boardroom level.
- Time & priority management which includes the ability to consistently work within a deadline and well under pressure, working quickly and efficiently with a great deal of autonomy.
- Problem analysis and problem solving skills.
- Planning and Organizing skills and the ability to remain organized and focused in a pressurized environment.
- Optimistic Leadership: the ability to motivate, develop and inspire an enthusiastic team to achieve remarkable results and drive real innovation.
- Ability to lead in an environment of frequent change.
- Highly developed ability to coordinate the efforts of a team of diverse employees, multiple projects and required outputs.
- Attention to detail
- Able to work under pressure.
Personal Attributes- Committed
- Professional
- Resilient
- Strong leadership presence/ability.
- Possession of creative flair, versatility, conceptual/visual ability and originality.
- Energetic
- Creative and inquisitive, a drive and willingness to learn and grow.
- Knowledgeable and self-sufficient.
Deadline driven, having a sense of urgency in work delivery.
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