Job vacancy for a SEO analyst in Foreshore, Cape Town.
Job responsibilities:
- Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in organic search campaigns
- Track, report, and analyse website analytics and SEO initiatives and campaigns
- Perform ongoing keyword discovery, expansion and optimisation
- Deploy an effective local and long-tail search strategy
- Research and implement search engine optimisation recommendations
- Research and analyse competitors in great detail
- Develop and implement offsite strategies
- Work with development teams to ensure SEO best practices are properly implemented
- Work with editorial and marketing teams to drive SEO in content creation and optimisation
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Management of all aspects of client campaigns including account management and attending weekly calls and meetings
Job requirements:
- 1-2 years Proven SEO experience and direct management of SEO campaigns (experience with SEO in eCommerce a major advantage)
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, Omniture an advantage)
- Experience with important SEO data tools (Google Search Console, Microsoft Excel, Screaming Frog, and online WebCEO)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO
- Exceptional attention to detail a must
About company:
NMPi is an award-winning digital marketing agency with over 10 years of experience in delivering global campaigns with granular localised targeting.
