SEO Content Manager, 10bet SA

We are seeking a detail-oriented SEO Content Specialist for our English market to join our SEO team and help scale our content flow. This role focuses on developing SEO-optimized content templates, conducting keyword research, and creating comprehensive content briefs for our content agency partners. The ideal candidate will have a strong foundation in SEO principles and the ability to translate keyword research into actionable content strategies.

Key Responsibilities

Content Strategy & Template Development

• Create and maintain SEO-optimized content templates for competitive SEO vertical with ambition to reach top results on search engine via content
• Customize the content brief templates per new page, to ensure strong probability to rank over the competition
• Craft detailed, SEO-focused content briefs for external content agencies with proper keyword targeting, content structure, and optimization guidelines
• Communicate SEO requirements clearly to content creators and agencies
• Review and approve content briefs before content creation to ensure quality and completeness
• Collaborate with internal teams to align content templates with business objectives and SEO goals (such as designers, legal etc)

SEO Keyword Research & Analysis for Content Briefs

• Conduct comprehensive keyword research using industry-standard tools
• Analyze search intent and competitive landscape to identify content opportunities
• Create keyword targeting strategies for different content types and campaigns
• Monitor keyword performance and adjust strategies based on data insights
• Apply advanced keyword research methods and strategies (training and guidance will be provided, but candidates must have foundational understanding of search volume concepts)

Content Management & Publishing

• Upload and optimize content on company website via content management systems
• Ensure proper implementation of SEO elements (meta tags, headers, internal linking, etc.)
• Coordinate with web development team if any technical SEO implementation
• Monitor content performance and make optimization recommendations

Requirements:

Essential Required Qualifications

• 2+ years of experience in SEO with focus on content optimization
• Proven experience in keyword research and SEO analysis
• Strong understanding of search engine algorithms and ranking factors
• Experience creating content briefs and working with external content agencies
• Proficiency with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, or similar)
• Excellent written and verbal communication skills
• Strong project management and organizational abilities
• Experience with content management systems (WordPress, Drupal, or similar)