Social Media Specialist

RAMP | Full time

Social Media Specialist

Cape Town, South Africa | Posted on 07/03/2025

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sJob Informatio

• nDate Opened 07/03/2025
• Job Type Full time
• Industry Marketing
• Work Experience 3 years
• Education Level Degree/B-Tech
• City Cape Town
• Province Western Cape
• Country South Africa
• Postal Code 7405

Job Descriptio

• n Social Media Strategy & Execution
• :Develop and implement a comprehensive social media strategy tailored for each platform (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, etc.)
• .Oversee and execute the organic content plan, ensuring consistency in messaging, brand tone, and engagement across all channels
• .Plan and manage paid social media campaigns, optimising performance for reach, engagement, and conversions
• .Manage and allocate the social media budget effectively, ensuring optimal spend and ROI for paid campaigns
• .Monitor and analyse social media performance, adjusting strategies to improve engagement, follower growth, and campaign effectiveness
• . Content Creation & Community Engagement
• :Create high-quality, engaging, and on-brand content, including graphics, videos, copy, and interactive posts
• .Stay ahead of social media trends, experimenting with new content formats and emerging platforms
• .Manage RSAWEB social media community, responding to comments, messages, and customer queries in a timely and brand-appropriate manne
• r Budget & Performance Management
• :Develop, manage, and track the social media budget, ensuring efficient allocation of resources across paid campaigns
• .Work with the marketing team to align social media spending with broader marketing and business goals
• . Analyse campaign data to assess ROI and optimise ad spend for maximum impact
• .Prepare reports on budget utilisation, ad performance, and key social media metrics, providing strategic recommendations
• . Collaboration & Upskilling
• :Work closely with the wider marketing team to ensure alignment between social media, digital campaigns, and overall brand messaging
• .Identify and mentor employees across different departments to become content creators and brand advocates
• .Host internal workshops and training sessions to enhance social media literacy
• . Performance & Reporting
• :Track and report on key social media metrics, providing insights and recommendations to optimise content and strategy
• .Use data-driven insights to refine content approaches, audience targeting, and campaign effectiveness
• .Stay updated on industry best practices and competitor activities to ensure we maintain a leading social presence

.Requirement

• sMatric is essentia
• l3+ years of experience in social media management, content creation, or digital marketing
• .Proven experience managing both organic and paid social media strategies
• .Strong understanding of social media platforms, trends, and best practices
• .Experience in budget management for paid social media campaigns
• .Proficiency in content creation tools such as Canva, Adobe Suite, or similar
• .Strong analytical skills with the ability to interpret data and drive decisions
• .Experience in community management and audience engagement strategies
• .Excellent communication and copywriting skills
• .Experience in upskilling or mentoring others in content creation is a plus

.Benefit

• sMedical Aid and / or Medical Insurance
• .Gap Cover
• .Retirement Annuity
• .Discounted Internet Connectivity
• .Access to an Employee Wellness Program (Lyra). Providing free 24/7/365 counselling for you and your family in your household, as well as other health and wellbeing resources, provided by registered professionals
• .Exposure to latest industry technologies and standards in a fast paced, technologically advanced environment
• .A hybrid work environment that is linked to company policy (company policies may be adjusted as required to address market and other business demands over time)
• .Lastly, a work environment that rivals the very best

!No application will be considered if all requirements are not met from a skill set perspective. If you have not heard from us within 2 weeks of submitting your application, please consider your application as unsuccessful

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