Reference No: 5458
Location:
Centurion, Gauteng, ZA
Employment Type: Permanent
Disability (EE targeted role): No
T.A.S.K Grade: 15
Job Posting Salary: R891, 176.00
Job Posting End Date: 27 May 2025
The Road Accident Funds mission is to provide appropriate cover to all road users within the borders of South Africa; to rehabilitate and compensate persons injured as a result of motor vehicle accidents in a timely and caring manner; and to actively promote safe use of our roads.
Purpose of the Job: Reporting to the Senior Manager: Strategic Digital Portfolio Management, the successful incumbent is responsible for leading and executing strategies to enhance the internal adoption of digital tools and platform, working closely with Change Management, EPMO, Corporate Communication and Learning and Development functions within RAF by designing and implementing comprehensive communication and engagement campaigns targeted at increasing awareness and understanding of digital and technology initiatives among employees.
Key Performance Areas
Digital Adoption Strategy Implementation
- Develop a digital adoption roadmap
- Stakeholder analysis and engagement planning.
- Align digital adoption strategies with the RAFs operational objectives and cultural values.
- Design of communication plans tailored to different audience segments.
- Conducting regular town hall meetings or digital forums
- Use of collaboration tools to facilitate discussion and feedback.
- Gather and analyse feedback from internal users to inform the continuous improvement of digital tools, technologies, and platforms, ensuring they meet the evolving needs of RAF.
- Development of content calendars for consistent messaging.
- Production of engaging multimedia content (video, infographics, blogs).
- Use of content management systems for publishing and analytics.
- Regular content performance review and optimisation.
- Execution of targeted email marketing campaigns.
- Social media management for internal platforms.
- Data-informed campaign planning based on internal user behaviour.
- A/B testing of digital marketing messages and channels.
- Analytics and reporting to measure campaign effectiveness.
- Application of change management frameworks (e.g., ADKAR, Kotters 8-step Process, etc.).
- Development of training and support materials for new systems or processes
- Monitor and address resistance through feedback loops.
- Celebrate successes and quick qins to build momentum.
- Ensure preparation and submission of regulation reports.
- Report quarterly on progress within the area of focus.
- Ensure development of functional reporting systems, project or performance reporting for management.
- Ensure the development of reports/ policies/ procedures and guide the process through the alignment of these documents to the overall RAFs Strategy.
- Ensure regular and periodic reports are prepared and submitted as and when required to provide progress updates and/or inform management decisions.
- Ensure governance committee reports are prepared promptly, professionally and in accordance with the respective committees standards and expectations.
- Bachelors Degree/ Advanced Diploma in Information Technology/ Computer Science/ Engineering/ Transportation/ Commercial/ Business related qualification.
- Postgraduate certification in either Communications or Marketing or Management would be advantageous.
- Relevant 5 - 7 years experience in digital adoption, internal communications, digital marketing, change management, or a related area.
The Road Accident Fund subscribes to the principles of employment equity and preference will be given to People with Disabilities.
Applicants who have not received any correspondence from us within six weeks from the closing date can consider themselves unsuccessful
Security Vetting shall be conducted on all prospective employees
It is the applicants responsibility to have foreign qualification evaluated by the South African Qualification Authority (SAQA) and to provide proof of such evaluation.
