We have an amazing opportunity for a Paid Social Specialist Do you think you have what it takes to be our newest Purple Star?
The successful candidate will be responsible for working closely with the marketing team to help produce best-in-class campaigns that drive both engagement & conversions. You will be responsible for analyzing account performance, making recommendations based on your insights, & executing campaign implementation & optimization of paid social campaigns across multiple platforms & languages. You will be the paid social expert to report on campaign performance & optimization & advise on the best strategies to achieve company goals.
With Hollywoodbets You Will:
Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
Grow with our development plans and culture that allows you to further your career.
You Bring:
- Relevant Degree in Marketing, Digital Technologies, or relevant field
- Valid Drivers License
- 2 - 4 years of experience in social media advertising, with a proven track record of delivering results.
- Strong knowledge of social media platforms, advertising tools, & analytics, especially Facebook, Twitter, LinkedIn & Google (in reference to YouTube) Ads Manager.
- Experience with A/B testing, campaign optimization, & budget management / pacing.
- Experience with setting up effective pixel tracking, including server-side tracking.
- Strong knowledge in audience building, including custom & lookalikes.
- Experience with in-app advertising & knowledge of on-platform app integration.
- Excellent written & verbal communication skills, with the ability to write compelling ad copy & reports.
- Strong analytical skills & attention to detail, with the ability to interpret data & draw actionable insights.
- Ability to work in a fast-paced, dynamic environment & manage multiple projects simultaneously.
- Creative mindset & obsession with digital marketing.
- Ability to work on weekends and overtime as required
What Youll Do For The Brand:
- Develop & execute paid advertising campaigns on all Hollywoodbets social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, YouTube & Snapchat.
- Monitor & optimize campaigns to improve performance & achieve KPIs, such as but not limited to -ROAS, CPC, CTR, & CPAs.
- Regular A/B testing & reporting on findings.
- Conduct audience research & segmentation to target the right audience with the right message including audience creation e.g. custom & lookalikes.
- Initiate required audience tracking for all ad accounts when necessary.
- Create effective digital funnels that acquire, remarket & retain customers.
- Create & manage ad creatives, including copy, images, videos, & linking pages
- Collaborate with internal teams, such as product & design, to ensure alignment & consistency in messaging.
- Work closely with the Social Media Manager to ensure the alignment of strategies
- Analyze campaign data & provide regular (weekly, annual & quarterly) reports on performance & insights to the Social Media Manager.
- Stay up-to-date with the latest trends, features, & best practices in social media advertising
What Youll Bring To The Team:
- Quality focused approach to all areas of work
- Good planning and time management skills
- Good administrative skills
- High sense of accountability
- Understanding of Mobile and Internet betting would be highly advantageous
So, are you ready to level up, learn, and perform at your best? Apply now!
Please note that only applicants who meet the stipulated minimum requirements will be considered.
