Commercial Lead Digital Commercialisation

Job Title: Commercial Lead (Digital Commercialisation

Banking)

Job Family

Sales and Service

Job Purpose

To assume accountability for the direction and market position for Digital Commercialisation. Effectively take the key commercial objectives of Digital Commercialisation and translate them into an annual strategic marketing plan. To identify the appropriate media channels to deliver marketing campaigns for Digital Commercialisation in an effective and efficient manner. Oversee the implementation of campaigns, working with the appropriate marketing COEs / agile squads

Short Description

Analysing competitor behaviour, identifying market trends, and increasing our market share.
Analysing marketing strategies to identify new opportunities.
Developing commercial strategies for channels and campaigns.
Liaising with management, marketing, sales, and production teams to drive efficiencies offline and online efforts to grow market share.
Establishing targeted internal and industry partnership networks.
Monitoring key marketing metrics and developing commercial models.
Integrating user-experience feedback in product updates and innovation.
Incorporating emerging solutions and technological advancements in new products.
Evaluating data, contact trends and key customer behaviour across all contact channels to provide clear insight and recommendations for further commercial opportunities.
Work with Analyst to understand operational process drivers behind campaigns and customer journeys and align these for best possible outcome.
Scope, design and baseline proposed recommendations for marketing efforts.
Managing and overseeing the baselining of commercial objectives, effectiveness of sales and retention efforts.
Develop and implement integrated marketing strategies that enable Digital Commercialisation to compete in the markets and grow market share.
Identify and test new ideas to explore new marketing opportunities for growth.
Working with the COE to generate actionable insights that will drive the marketing strategy.
Develop, manage, and track the budget to achieve marketing and business objectives.
Contribute to the overall business unit performance by working as part of the Digital Commercialisation Divco.
Ensure the constructs of risk, governance and compliance are addressed

Preferred Qualification

BCom (Management Sciences) or post graduate degree / diploma in Business Management

Essential Certifications

Marketing related certificate(s)

Minimum Experience Level

3
6 years in siminal environment - ideally Fintech or Ecommerc
Proven track record of crafting effective marketing strategies aligned with business objectives and collaborating seamlessly across departments.
Experience developing and implementing comprehensive marketing plans that drive brand awareness, generate leads, and boost sales.
Demonstrated ability to foster collaboration and consensus among diverse individuals from various departments to achieve common goals.
Skilled in navigating cross-functional dynamics and ensuring alignment across marketing initiatives.
Experience leveraging diverse perspectives and expertise from different teams to enhance marketing campaigns and achieve superior results.

Management experience as part of the above years