Technical Marketing and Communications Lead MMH250820-2

Role Purpose

To drive the internal and external communication strategy for our Group Digital and Technology team. This role will be pivotal in translating complex technical initiatives into compelling narratives, enhancing stakeholder engagement, and promoting the value of digital transformation across the organization

Requirements

• Bachelors degree in Communications, Marketing, Computer Science, or a related field.
• 5+ years of experience in a communications or marketing role, ideally within a tech or digital environment.
• Strong understanding of digital transformation, emerging technologies, and IT landscapes.
• Exceptional writing, editing, and storytelling skills.
• Experience with content management systems, analytics tools, and design software.
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Experience in change management communications.
• Familiarity with Agile methodologies and product development cycles.
• Knowledge of enterprise IT systems and cloud technologies.
• Strong visual communication and presentation design skills.

Duties and Responsibilities

Strategic Communications

• Develop and execute a comprehensive communication strategy for D&T initiatives.
• Craft clear, engaging messaging for diverse audiences including executives, employees, partners, and customers.
• Partner with internal comms, HR, and Group Digital and technology divisions to align messaging and ensure consistency.

Technical Marketing

• Translate technical concepts, product developments, and digital innovations into accessible content.
• Create marketing materials such as case studies, whitepapers, infographics, videos, and presentations.
• Support go-to-market strategies for internal digital products and platforms.

Content Development & Management

• Own the content calendar for D&T communications across channels (intranet, newsletters, social media, etc.).
• Write and edit high-quality content including blogs, announcements, and leadership messages.
• Manage digital assets and ensure brand and tone consistency.

Stakeholder Engagement

• Act as a liaison between technical teams and business stakeholders to ensure mutual understanding.
• Organize and support events such as town halls, webinars, and innovation showcases.
• Gather feedback and measure communication effectiveness to continuously improve.

Digital Tools & Analytics

• Leverage digital tools (e.g., SharePoint, Teams, Adobe Creative Suite, CMS platforms) to deliver impactful content.
• Track engagement metrics and provide insights to optimize communication strategies.

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