RTM & Trade Marketing Manager

Job Purpose:

• To coordinate and oversee all Sales related Trade Marketing activities and related functions by providing creative, practical and market focused events solutions and trade activations. The job outputs include the development of brand equity and awareness, volume and profitability growth whilst also developing the team and in-country business.
• Support new business development and existing Customers. Evaluation of new Markets and Customers to plan Market entry.
• Create and optimize commercial plans, including deployment of POC material and benchmarking best practices.

Key Responsibilities:

• Macro assessment of new markets and maintenance of the RTM Scorecard
• Evaluation of potential Partners
• Landing sales operations and develop distributor partner route to market, short term and long term
• Assess and deploy with partners adequate sales force structure.
• Progress with order generation and order fulfilment initiatives / tracking
• Drive buyers, availability of our portfolio, and distribution in the right places
• Implement performance and reward metrics for distributors and sales team
• Support with business intelligence, sales automation, key account management, and negotiation tactics where applicable
• Drive sales force capability and implement sales driver metrics
• Coordination with zone HE/Premium teams and with other countries to guarantee tool kit execution in trade to execute efficient world class execution
• Coordinate and own commercial calendars and S&M management
• Guarantee S&M effectiveness and ROI, guardian commercial losses
• Drive brand power through salience and effective trade programs
• Benchmark Africa ABI trade execution and tailor execution
• Control and execute shopping cart for operations (POSM)

Profile:

• Commercial experience in Sales and/ or Trade Marketing
• Strong understanding of financial return metrics
• Ability to work cross-functionally and managing multiple stakeholders
• Strong understanding of levers to build Brands
• French speaking
• Problem solving skills
• Proactive
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Adaptability and ability to thrive in a fast-paced, dynamic environment.
• Bachelor's degree in Business Administration, Supply Chain Management, Marketing, or a related field (3 Years or more in similar role)

Additional Information:

• Band: VI

SAB/ABInBev is an equal opportunity employer and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements.
The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short listing.