Brand Manager - Rainbow Chicken

Purpose of the Role:

• To manage and develop the Chicken categories profit and loss, image and positioning in relation to competitors.
• To plan, develop and implement marketing initiatives and activities for the brand(s) or products

Key Responsibilities:

• A degree or diploma in marketing or business management (3 years)
• Valid Code EB drivers licence
• 3 - 5 years relevant experience in a similar environment

Main Responsibilities:
Brand Management

• Participate in the formulation of the Chicken marketing strategy.
• Formulate the brand SIA targets in consultation with the Marketing Director
• and ensure alignment with the national targets.
• Drive the achievement of the brand SIA operation targets.
• Operationalise and implement the marketing strategy in the market place and with the category team.
• Drive the brand building execution programme with the category team.
• Liase with advertising creatives to devise comprehensive marketing strategies and conduct the briefing and management of the daily agency requirements.
• Facilitate brand audits and inputs at customer cycle meetings.
• Coordinate events, promotions, marketing project and advertisement campaigns for the brand(s).
• Develop the pricing strategy and maintain strong insights into financial income statements to ensure the development of profitable innovations and profit management of existing products.
• Liase with the category team to develop new instore promotional initiatives.
• Liase with the NPD team to develop new packaging or new products.

New Product Development and Marketing Research

• Lead branded NPD projects with cross-functional teams and external service providers (ingredients suppliers, agencies etc).
• Conduct relevant analysis to identify strengths and weaknesses in the brand portfolio/strategy by reviewing purchased data or proactively scanning other sources.
• Lead market analysis through a variety of mediums such as market research, consumer research and product research.

Information Analysis, Management and Reporting

• Provide detailed and precise reports to illustrate trends, predictions and relevant strategies.
• Analyse and interpret a wide range of key data research reports, financial income statement, media reports etc
• Provide forecasting input with the category and customer teams into the S&OP forecasts.
• Provide regular reports on brand results and activities and integrate corporate objectives into their brand management strategies.
• Analyse information daily to ensure targets are being met.

Financial Management

• Formulate and manage the brand budget on a monthly basis.
• Meet budgetary targets.
• Manage fixed and operational assets ensuring they are utilised optimally.
• Formulate and control approved NPD budgets.

Organisational Efficiency

• Participate in BU Exco. Meetings to bring to life, research findings and activation updates. This should include any bigger business issues that require resolution.
• Drive efficient working relationship with the Category Teams, Marketing, Sales, Operations to ensure effective delivery of the Chicken strategy.
• Participate in the Cycle Planning Process and ensure your brands has a body of activity at necessary levels for each quarter, covering innovation and activation.
• Implement and simplify appropriate business processes to increase organisational effectiveness and efficiency.

People Management
When and if there is a direct report to this role: -

• Lead and develop staff within the context of the Labour Relations Act, Employment Equity Act, Basic Conditions of Employment Act and the Skills Development Act.
• Monitor staff performance in line with the Talent Management system and provide feedback to ensure high performing teams
• Manage staff activities, ensuring service levels are met and protocols are adhered to.
• Coach and support staff where necessary to achieve objectives
• Manage and deliver on succession plans to enable the development of a future generation of leaders and specialists and ensure optimal turnover and retention levels are maintained.
• Champion staff training and development through the utilisation of available training opportunities or contributing to the development of new training solutions in collaboration with HR
• Drive employment equity within the team to ensure that diversity is achieved at all levels and that statutory targets and requirements are met.
• Conduct regular meetings and ensure that records are kept and shared across the team and that action plans agreed to within team meetings are delivered upon
• Your Assistant will need direction from you and workload regulation in line with your priority project and on-going needs

Hammarsdale

Published Date: 23 July 2025
Closing Date: 01 August 2025