Are you a marketing virtuoso with the skillset to transform digital aspirations into concrete achievements? If this sounds like you, seize the opportunity to drive marketing for a forward-thinking startup.
Picture this: an education startup poised to redefine K-12 education as we know it. Our secret weapon? Adaptive learning technology. We're on a mission to empower students from Kindergarten to 12th grade to master their academic workload in just 2 hours a day. But here's the kicker they'll also be absorbing knowledge at double the pace, covering two years' worth of content in a single year. All this in a compact 120 minutes, encompassing math, reading, writing, science, and social studies.
Now, here's the deal: we're not seeking your typical education guru or learning app aficionado. No, we require a seasoned full-stack marketing maestro who knows the ropes. You're the pro who can navigate the B2C digital product landscape from inception to fruition. Crafting compelling brand positioning? Second nature. Generating impeccable messaging? A given. Forging a competitive edge? It's in your wheelhouse. Creating captivating content? Your forte. Executing a strategy for triumph? It's part of your DNA.
This isn't just another job; it's an invitation to shape the future. Bring your expertise, your strategic mindset, and your forward-thinking acumen. We're not merely turning heads; we're pioneering a new chapter. If you're ready to step into the arena, seize the opportunity, and make a lasting impact in an EdTech startup, we want to hear from you.
No more delay the future beckons. Apply now and join us in reimagining K-12 education. We're penning the next chapter, and you're poised to be a key author of this transformative journey.
What You Will Be Doing
- Creating the company and product market positioning strategy
- Defining target market, value proposition, and core marketing messages
- Developing and executing the go-to-market strategy
- Managing external teams/agencies that execute your strategy
- Managing and optimizing marketing and advertising campaigns
- Measuring and reporting on marketing campaign performance
Create a compelling and effective marketing strategy
Basic Requirements
- A minimum of 5 years of marketing experience for B2C companies or startups
- Experience creating market positioning strategies
- Experience developing and executing go-to-market strategies
- Exceptional content-creation abilities
We are a stealth educational startup in Austin, TX (center of educational innovation in US). We are building an online community focusing on the most underserved customer base in US education - gifted and talented kids. We are a remote first company who hires globally via Crossover.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with Crossover
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover. The compensation level for this role is $100 USD/hour, which equates to $200, 000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
What to expect next:
- You will receive an email with a link to start your self-paced, online job application.
- Our hiring platform will guide you through a series of online screening assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.
- First, emails may take up to 15 minutes to send, refresh and check again.
- Second, check your spam and junk folders for an email from Crossover.com, mark as Not Spam since you will receive other emails as well.
- Third, we will send to whatever email account you indicated on the Apply form - by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.
- If all else fails, just reset your password by visiting https://www.crossover.com/auth/password-recovery if you already applied using LinkedIn EasyApply.
