Managing Executive: SME

Role purpose:
Manage VB SME Segment propositions including acquisition and retention offers, loyalty models, promotions, customer life cycle, communications and go to market activities to achieve VB objectives. Develop and execute effective customer value management to maximize value, minimize cost, improve customer satisfaction and reduce churn.

Your responsibilities will include:
Define and develop an end-to-end segment plan for SME.

Segment proposition and go-to-market:
Commercial plan and actions to translate and push proposition to different channels (indirect, digital and telesales).

Understand customer needs for the segment and extract clear insights for it.

Identify, implement and manage appropriate SME product stacks to drive revenue growth and market penetration. Develop KPIs and analytics to support pricing and P&L growth

Be insights lead working with all available resources (call centre, sales channels and tracking research) and apply this to all campaign activities.

Develop and implement strategies for acquisition, retention and customer life cycle management.

Customer Value Management (CVM) and Churn:
Deploy and manage strategies for effective CVM, in cooperation with Commercial Management function i.e definition and implementation across channels of a CVM Plan, including churn management, trade up, cross-sell/up-sell and activities oriented to avoid trade down.

Collate and evaluate insights gained from running existing CVM strategies and use this to shape future strategies.

Provide a single customer view across all sub-segments, managing an end to end customer lifecycle.

Manage SME Sales campaign operations from campaign definition through to execution, including data extraction, propensity modelling and campaign measurement and dashboards
Customer Experience And Support
Lead SME Customer Journey roadmap development, prioritization, KPIs and execution. Engage key partners in COPS, TES, IT, Commercial and CBU to ensure alignment in vision and implementation for all SME customers.

Drive the development, implementation and maintenance of an innovative and modern SME digital platform that supports sales and marketing teams on promotions, product launches, special offers, customer acquisition, retention, conversion, and overall content.

Track customer satisfaction and develop specific NPS improvement plan with support from other areas (COPS, TES, IT, Commercial, Digital etc.)

The ideal candidate for this role will have:
3-year Business related Degree. Post-graduate management qualification (i.e; MBA) is desirable.

Job Experience:
Minimum 8-10 years of experience in a B2B sales environment.

Relevant experience in delivering digital/e-commerce related projects (B2C, B2B or B2B2C)

At least 2 years of Go To Market experience.

Indirect channel experience

National chains and digital experience

Core competencies, knowledge and experience:
Insights/customer minded and analytical

Channel Sales management experience

Knowledge of technology marketing

Ability to work across hierarchies sales, partners, customers

Commercial knowledge

Direct experience in Omni-channel/e-commerce

Closing date for Applications: 14 March 2023
The base location for this role is, Midrand, Vodacom Campus.
The Companys approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.