Yassir is the leading super App for on demand, ride-hailing, last-mile delivery, payment services and more, set to change the way daily services are provided. It currently operates in 45 cities across multiple countries. It has raised $150 million in Series B funding, five times what it raised in its previous priced round last November with world class investors such as BOND and Y Combinator, which is the precursor of the likes of Airbnb, Stripe, Dropbox, Doordash, among others.
Were not just about serving people - were about creating a marketplace to bring people what they need while infusing social values.
- Assist in developing and implementing the company's brand and marketing strategy
- Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for process, content and lead generation
- Prepare marketing activity reports and metrics for program success
- Compile market research, forecasts, competitor analysis, campaign results, and consumer trends
- Execute marketing strategies through end to end tactical plan
- Manage marketing yearly calendar
- Planning, Implement, manage and report on tactical campaigns which are results driven and talkable, and ensure it aligns to our brand values, tone and style
- Research and develop new marketing campaign strategies
- Identify appropriate integrated marketing communication touch points to take Yassir to the market
- Enforce brand marketing guidelines throughout each campaign to create a cohesive feel to each campaign across the different CI guidelines from different campaigns
- Responsible for identifying and planning of Yassir events calendar with key stakeholders and broader Yassir's strategic partners
- Work and align marketing campaigns/plan with Sales and Operations department
- Reporting and measurement of campaign success
- Manage and execute CSI initiatives for Yassir
- Using data/Insights to inform marketing tactics
- Stakeholder engagement
- 5 years proven experience as a marketing coordinator/specialist
- Bachelor's degree (or equivalent) in marketing, advertising, or communications
- Experience in data analysis and research
- As a company, we are passionate about diversity and inclusion, 40% of our team are women leaders in the tech sector. Research shows that women do not apply for jobs if they do not meet all of the requirements. We would like to hear from you if you feel you would be a good fit for us!
PS: And if you want to stand out in your application, just let us know in your cover letter why we should have in our team.
Diversity & Inclusion & Engagement:
We celebrate diversity and are committed to creating an inclusive environment for all employees, as we believe diverse teams are more successful in the long term. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, and we encourage all people equally to apply for jobs with us.
