About the Role
Were looking for a performance-oriented and well-rounded Global Digital Marketing Specialist to support our growing digital marketing efforts across multiple regions. This is an exciting opportunity for someone with at least 2 years of hands-on digital marketing experience whos ready to step into a global role to support in areas such as SEO and Paid Search, while contributing to wider digital strategies.
This role is ideal for a digital marketer who is curious, collaborative, and confident working on multiple digital channels, including content optimization and performance analysis to campaign coordination and web analytics.
What Youll Be Doing
Search Engine Marketing (SEM & SEO)
- Support and help manage global paid search campaigns (Google Ads, Microsoft Ads, etc.) alongside regional marketers.
- Conduct keyword research, A/B testing, ad copy refinement, and landing page optimization.
- Contribute to SEO strategy and execution: content optimization, backlink building, website audits, and brand visibility improvements.
- Apply AI tools to streamline and enhance campaigns.
- Coordinate digital content to ensure its optimized for both search engines (SEO) and answer engines (AEO).
- Collaborate with content creators and regional teams to improve discoverability and engagement.
- Perform regular website audits to ensure accuracy, freshness, and search relevance.
- Use tools like GA4, Google Tag Manager, and Looker Studio to analyze user behavior and identify opportunities for conversion rate improvements.
- Implement testing strategies (A/B, multivariate) to improve performance of landing pages, ad creatives, and calls to action.
- Build and maintain dashboards to track key metrics (CTR, CPC, conversion rate, Quality Score, etc.).
- Provide actionable insights and recommendations to improve campaign effectiveness.
- Monitor performance across digital channels and provide regular reports to stakeholders.
- Coordinate global campaign assets and ensure alignment with brand guidelines and messaging across regions.
- Liaise with SEO agencies, designers, developers, and regional marketers to execute integrated campaigns.
- Support occasional paid social campaigns when needed.
- 2+ years experience in digital marketing (including some exposure to SEO, paid search, or content marketing).
- Strong working knowledge of Google Ads
- Google Ads certification (or willingness to earn it).
- Familiarity with SEO and/or paid media best practices. Even better if youve worked with AI tools for campaign optimization.
- Ideally, experience using reporting/visualization tools like Looker Studio, Tableau, or Excel.
- Strong analytical mindset with the ability to turn insights into action.
- Excellent communication and collaboration skills; able to work effectively across global teams.
- Highly organized, detail-oriented, and comfortable managing multiple projects simultaneously.
- Enjoy flexible paid time off options for enhanced work-life balance
- Meltwater demonstrates a commitment to your well-being by contributing towards Discovery Health, ensuring robust healthcare coverage
- Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
- Energetic work environment with a hybrid work style, providing the balance you need
- Benefit from our family leave program, which grows with your tenure at Meltwater.
- Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
Our Story
At Meltwater, we believe that when you have the right people in the right environment, great things happen.
Our best-in-class technology empowers our 27, 000 customers around
the world to make better business decisions through data. But we cant do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.
Our award-winning global culture drives everything we do and creates
an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each others successes along
the way.
We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.
Were proud of our diverse team of 2, 200+ employees in 50 locations across
25 countries around the world. No matter where you are, youll work with people who care about your success and get the support you need to unlock new heights in your career.
We are Meltwater. Inspired by innovation, powered by people.
Equal Employment Opportunity Statement
Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.
